In digital design, user interface (UI) refers to the interactivity, look, and feel of a product screen or web page, while user experience (UX) covers a user’s overall experience with the product or website. Read on to find out what it takes to design engaging UI, and create a memorable UX. Defining UI vs UX design People sometimes confuse the two, but UI is actually a specialized subset of UX. According to Figma Designer Advocate Hugo Raymond, engaging UI lays the foundation for a positive overall user experience with a digital product or website. "Effective user interface design brings together usability and interactive design to build an emotive connection between users and products," he explains. Read More: https://www.figma.com/resource-library/difference-between-ui-and-ux/