The home entertainment landscape is littered with technologies that once promised to revolutionize our viewing experience, and few examples are as prominent as the 3D TV Market industry. This sector, which experienced a meteoric but short-lived surge in the early 2010s, was built on the premise of bringing the immersive, stereoscopic depth of cinematic 3D, popularized by films like Avatar, into the living room. The industry was comprised of a complete ecosystem involving major television manufacturers like Samsung, LG, Sony, and Panasonic, who invested billions in developing and marketing the technology. It also included content creators, from film studios producing 3D Blu-ray discs to broadcasters experimenting with 3D channels, and hardware companies manufacturing the essential 3D glasses. The technology itself was primarily split between two competing standards: "active shutter" glasses, which created a full-resolution image but were expensive and required batteries, and "passive polarized" glasses, which were cheaper and lighter but halved the vertical resolution. For a brief period, 3D was positioned as the must-have premium feature, the definitive next step in television evolution after High Definition.

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